Work
Anonymised summaries of brand sphere engagements. Brand strategy outcomes vary by sector, organisational readiness, internal adoption, and market conditions. We do not guarantee specific brand awareness scores, market share gains, or revenue attribution. Case summaries are anonymised illustrations and not promises of future performance.
Professional services — ASEAN expansion
Identity orbit for a regional consulting network
Service: BS-002 360° identity system design. A consulting firm entering three new ASEAN markets needed a master brand with locally adaptable sub-orbit guidelines. We delivered a verbal identity framework, visual system, and partner co-branding rules. Perception tracking showed gradual alignment over two quarters; no specific revenue figures are quoted.
Technology — post-merger integration
Brand architecture after acquisition
Services: BS-001 audit + BS-004 architecture workshop. Two SaaS products retained separate identities post-acquisition, confusing enterprise buyers. Sphere mapping identified 31 conflicting touchpoints. A endorsed sub-brand model was adopted within eight weeks. Sales cycle clarity improved per client feedback; individual results vary.
Industrial — visual identity refresh
Modernising a legacy industrial brand sphere
Service: BS-005 visual identity refresh. A 40-year industrial supplier had outdated collateral that undermined premium positioning. We refreshed the visual orbit while preserving brand equity in existing markets. Rollout spanned six months across signage, digital, and trade show assets.
Brand strategy outcomes vary by sector, organisational readiness, internal adoption, and market conditions. We do not guarantee specific brand awareness scores, market share gains, or revenue attribution. Case summaries are anonymised illustrations and not promises of future performance.
Workshop snapshots
